{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many high-end brands drive direct exposure via social networks advertising and marketing, star collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main items haven't altered a lot in years; it does not have TikTok, and doesn't offer stars fr